The Nigerian Government has reiterated its unwavering support for the All-Africa Music Awards (AFRIMA) and the wider creative industry as part of its strategy to position Nigeria as Africa’s premier tourism destination.
This assurance was given by the Minister of Art, Culture, and the Creative Economy, Hannatu Musawa, during the “Patron’s Dinner with the Jury” organised by AFRIMA on Thursday in Lagos.
Musawa stressed the strategic importance of the creative sector to Nigeria’s development, highlighting the government’s commitment to initiatives that promote arts, culture, and entertainment.
The future of Nigeria lies in the creative industry. We are here to give our full support to AFRIMA,” she said.
“Nigeria’s creative industry holds the key to our nation’s future, and AFRIMA is a vital part of that journey.
We believe in the power of creativity to shape Nigeria’s destiny, which is why AFRIMA has our full backing. It represents the promise of Nigeria’s creative future.”
She further reaffirmed the Federal Government’s readiness to collaborate with key stakeholders to unlock opportunities across the creative and tourism sectors.
“We are available to work with everyone across all platforms, and we will continue to expand our reach to boost tourism in Nigeria.
Our commitment is to broaden partnerships and strengthen Nigeria’s tourism sector.
Collaboration across all fronts is key, and we will keep intensifying our efforts to promote tourism nationwide,” she added.
Also speaking at the event, AFRIMA President, Mike Dada, noted that the awards platform serves as a strategic tool to advance Africa’s standing in the global creative economy.
He said AFRIMA’s objective extends beyond music recognition it aims to reshape global narratives about Africa through cultural expression.
“Music remains a powerful unifying force, capable of bridging cultural divides across the continent while also positioning Africa competitively in the international market.
Our goal is not just to celebrate African music, but to use it as a medium to shape perceptions, foster unity, and unlock economic opportunities across borders.
AFRIMA will continue to create platforms where African voices are amplified globally, ensuring the continent is recognised as a key player in the creative and cultural industries.”
The event drew celebrities and stakeholders from various sectors across the country, underscoring AFRIMA’s growing influence.
Since its inception, AFRIMA has been instrumental in promoting African music, culture, and identity on the global stage, while also fostering unity across African nations.
AFRIMA 2025 is scheduled to take place in Lagos from November 25 to 30. The week-long event will feature the Africa Music Business Summit, the Music Village Concert, the Nominees Party, and the Awards Ceremony, which will be broadcast in over 84 countries worldwide.
