To mark the release of his fifth studio album, ‘5IVE’, Nigerian music icon Davido hosted a select group of superfans and media professionals in Lagos for an exclusive meet-and-greet, presented by Spotify.
The event provided an unprecedented behind-the-scenes look at the Afrobeats superstar, with 50 fortunate fans and 5 media partners given the unique opportunity to connect with the artist in an intimate environment.
Instead of issuing traditional invitations, Spotify challenged fans with a five-question quiz on Davido’s music, with successful participants earning a spot at the exclusive gathering.
Once inside, attendees were treated to an afternoon filled with music, conversation, and exciting surprises.
The event was hosted by Ireculture, who set the tone with her infectious energy, while SmallztheDJ maintained the lively atmosphere with a selection of smooth, Afrobeats-inspired tracks.
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In true Davido style, the event featured a playful twist: after teasing his absence, the artist made a dramatic and unexpected entrance, sending fans into an ecstatic frenzy.
This moment perfectly captured Davido’s dynamic personality – engaging, unpredictable, and larger-than-life.
Victor Okapala, Spotify’s Artist and Label Partnerships Lead for West Africa, remarked, “This event is a testament to the power of music in connecting fans and artists. Collaborating with Davido on the release of 5IVE highlights the global energy surrounding Afrobeats and the deep connection between the artist and his fans.”
A major highlight of the event was a close-knit roundtable discussion, where fans shared their admiration for 5IVE, with ‘10 Kilo’ emerging as an early favourite.
Each attendee received a gift box containing five fashion items from Nigerian streetwear brand Severe Nature, which also designed the official ‘5IVE’ merchandise.
Reflecting on his journey, Davido said, “When you see artists like Beyoncé, Drake, Kendrick Lamar, and Rihanna, you realise the immense effort it takes to reach that level. This time, I wanted to go all out, and I’m seeing the results.”
Spotify data underscores Davido’s expanding global influence, with his music being added to over 12 million playlists worldwide in the past year.
His reach spans key markets, including Nigeria, the United States, the United Kingdom, South Africa, and France, with 34% of his listeners aged 18-24 and 41% aged 25-34.
As ‘5IVE’ continues to captivate audiences, this intimate event further cements Davido’s status as one of Afrobeats’ leading voices, deepening his connection with his dedicated fanbase.
