The FCT chapter of the Nigeria Union of Journalists (NUJ) has reaffirmed its commitment to strengthening the capacity of media practitioners through continuous learning and digital innovation following a partnership with Adobe Express and Lifestyle Hues to train 100 journalists in Abuja.
Chairman of the Council, Grace Ike, stated this while declaring open a one-day capacity-building training attended by journalists from public and private media organisations across the Federal Capital Territory.
According to her, the media landscape is evolving rapidly, making it necessary for journalists to embrace modern storytelling tools and multimedia skills to remain relevant and competitive.
“I believe this training is one of many steps we are taking to ensure that our members remain competitive, relevant and impactful. The way stories are told has evolved, and the way we present information must also adapt,” she said.
Ike noted that tools such as Adobe Express have become critical instruments for effective communication in the digital age, stressing that journalists must now possess skills in visual design, multimedia editing and digital content presentation.
She commended Lifestyle Hues and the Adobe team for supporting the initiative and urged participants to maximise the opportunity by applying the knowledge gained in their respective newsrooms and digital platforms.
Speaking during the training, Brand Marketing Consultant and Adobe Partner Ambassador, Ayodotun Akinfenwa, explained that the initiative was aimed at equipping media professionals with practical digital content creation skills.
Akinfenwa described journalists as major influencers in society and stressed the need for media organisations to continually train and retrain their staff on emerging digital and AI-powered communication tools.
She noted that journalists who fail to establish a strong online presence risk missing out on opportunities despite their experience and expertise.
According to her, digital communication tools would help journalists disseminate information more quickly and effectively, thereby improving public access to credible information.
She therefore urged public and private media owners to invest more in training, retraining and exposing journalists to cutting-edge communication and publishing tools.
