MTN Nigeria in collaboration with D’banj’s C.R.E.A.M has officially kicked off the “MTN Best of The Streets,” aimed at discovering and showcasing untapped talents in grassroots communities.
The program which relaunched on Wednesday 23rd of April 2025, was reactivated with a prize pool of 250 million Naira, and plans to be bigger and better with over 2500 creatives set to be rewarded and showcased.
Speaking more on what should be expected, Dbanj said, “The CREAM Platform provides solutions and services for talents, creatives, and entrepreneurs. And it grants them convenient access to showcasing their skills and content monetization. We have changed lives, and now with our newly launched distribution arm and creative grants, we are not just discovering talents, we are giving them the tools to take them global. This year’s MTN BEST OF THE STREET is going to be bigger and better as we will be coming to your streets and campuses searching for the best of the street.”
Also Read: Annie Macaulay Secures Ambassadorial Deal with Glacique
The relaunch ceremony which took place at the MTN Office in Ikoyi Lagos Nigeria, had notable personalities in attendance like Chris Anokute, a Music Executive who discovered Katy Perry, Muni Long and Rihanna, Dandizzy, P.Priime, Matthew Ohio, Lagos Honorable Commissioner for Youth, Mobolaji Ogunlende and Obi Asika, alongside several other industry leaders and creatives.
The event had insightful conversations and discussions around the benefits of the initiative and how many would be impacted by its benefits. Some key stakeholders also aired their views lending their voices to the dialogue as the initiative launched on a grand note.
