Meta has taken down more than 100 million fake Facebook Pages in a major effort to combat spam, impersonation, and inauthentic engagement on its platform.
The social media giant said the action, carried out in 2024, targeted Pages that were involved in scripted behaviour designed to manipulate Facebook’s systems and artificially boost their reach. Many of the removed Pages were linked to impersonation networks mimicking public figures and popular content creators to deceive users and amplify fraudulent activity.
In addition to the Page removals, Meta also shut down over 23 million accounts for impersonating well-known creators. The company said these fake accounts not only misled the public but also contributed to scams and misinformation across the platform.
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To further strengthen its defences, Meta has introduced new content moderation tools and policy updates. Among the key measures:
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Reduced Reach for Low-Quality Content: Accounts that frequently post irrelevant or misleading content using excessive captions and hashtags will face reduced visibility and will not be eligible for monetisation.
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New Moderation Assist Feature: Page administrators now have access to automated tools that can filter or hide comments from suspected impersonators, helping creators manage their online communities more effectively.
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Improved User Reporting: Facebook is testing a feature that allows users to flag off-topic or spammy comments, with the goal of promoting more meaningful interactions on the platform.
Meta said these changes are part of its broader strategy to create a safer, more authentic experience for its users while protecting creators from fraud and exploitation.
Meta’s latest sweep highlights its efforts to rebuild trust and clean up the digital environment.
