Meta has released ambitious projections, estimating that its generative AI initiatives could generate between $460 billion and $1.4 trillion in revenue by 2035.
This forecast, revealed through recently unsealed court documents, highlights the company’s significant investment in AI technologies. In the near term, Meta expects to generate between $2 billion and $3 billion from generative AI products in 2025.
The documents, filed in a lawsuit involving authors who claim their works were used without permission to train Meta’s AI models, show that the company is dedicating substantial resources to its AI divisions. In 2024, Meta’s budget for generative AI surpassed $900 million, with projections indicating it will exceed $1 billion in 2025. These figures exclude further investments in infrastructure, such as the construction of new data centres crucial for supporting large-scale AI operations.
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Meta’s strategy includes multiple avenues for monetising its AI technologies. The company has entered into revenue-sharing agreements with partners hosting its open-source Llama models and introduced an API to facilitate customisation of these models. Additionally, CEO Mark Zuckerberg has suggested that Meta AI, the company’s AI assistant, could eventually incorporate advertising and offer premium subscription features.
Despite these innovations, Meta faces legal challenges regarding the data used to train its AI models. The lawsuit claims that Meta used pirated ebooks from platforms like LibGen, circumventing licensing agreements. Meta has defended its practices, arguing that fair use of copyrighted materials is essential for innovation and pledging to robustly defend its position in court.
