Australia has proposed new rules that would give social media users greater control over the content displayed on their feeds, as the government expands its efforts to improve online safety.
The draft legislation, unveiled on Tuesday by the centre-left Labour government, would require social media platforms to inform users about how their default feeds operate and allow them to choose their preferred settings.
Under the proposed system, users could keep personalised feeds driven by algorithms that recommend content based on their interests and online activity. They could also reject algorithm-based recommendations and view posts only from friends, creators and accounts they have chosen to follow.
Prime Minister Anthony Albanese described the proposal, known as “My Feed, My Way,” as a practical reform designed to give Australians greater control while making major technology companies more accountable.
He said the initiative would also require digital platforms to record steps taken to identify and reduce risks of harm to Australian users and demonstrate that those measures remain effective.
Companies that fail to comply with the proposed rules could face fines of up to A$109.2 million ($79 million).
Australia’s internet regulator, eSafety, would oversee compliance and enforcement under the proposed legislation.
The regulator would also have powers to issue notices directing major technology companies to remove harmful, illegal and nudity-related material promptly.
READ ALSO: Australian Government Bans Social Media Use for Under‑16s
However, free speech groups have expressed concern that the expanded powers could be used in ways that restrict legitimate expression and lead to excessive censorship.
The proposal follows Australia’s recent introduction of a world-first social media ban for children, forming part of broader government efforts to address concerns about the impact of online platforms on users.
Australia’s approach also reflects measures under the European Union’s Digital Services Act, which requires major platforms to give users the option of disabling personalised recommendations based on profiling.
The Australian Government will now consult social media companies, industry organisations, civil society groups and other stakeholders before introducing the bill to Parliament later this year.
